Brand kit
The AventraMD brand, in one place.
Official logo files, colour palette, typography, usage rules and voice guidance for press, partners and internal teams.
Logo
Two marks. Everything else is a variation you should not make.
The AventraMD logotype pairs the ascending “A” symbol with the wordmark. Use the supplied files as-is.
Primary logo
Default mark for light backgrounds — white, near-white and light photography.
Reversed logo
For deep navy, dark photography and any surface darker than mid-grey.
Clear space & minimum size
- Clear space on all sides = the full height of the “A” symbol.
- Minimum digital width: 120px. Minimum print width: 1 inch (25mm).
- The symbol may be used alone only at favicon and app-icon sizes.
File formats
- PNG with transparency — web, presentations, documents.
- Favicon and app icon are generated from the symbol at 64px square.
- Need SVG, EPS or a one-colour version? Request it from our team below.
Do
- Keep clear space around the mark equal to the height of the “A” symbol on every side.
- Use the primary logo on light backgrounds and the reversed logo on navy or dark imagery.
- Place the logo on calm areas of a photograph where contrast stays high.
- Scale the logo proportionally, minimum 120px wide on screen and 1 inch wide in print.
Don't
- Do not recolour, add gradients or apply the mark in a colour outside the palette.
- Do not stretch, rotate, skew, outline or add shadows, glows or bevels to the logo.
- Do not rebuild the wordmark in another typeface or separate “Aventra” from “MD”.
- Do not place the logo on busy imagery, low-contrast colour or inside a coloured box.
Colour
A near-black navy, one electric blue, and a cyan that only accents.
Navy carries authority, electric blue carries action, cyan adds lift. Neutrals do the rest of the work.
Navy Deep
#060D1A
oklch(0.16 0.03 258)
--navy-deep
Primary brand dark, headlines, dark sections
Navy
#0E1B2D
oklch(0.22 0.04 257)
--navy
Secondary dark surfaces and hover states
Electric Blue
#0077EC
oklch(0.58 0.2 254)
--electric
Primary action colour, links, emphasis
Electric Deep
#0058BF
oklch(0.48 0.18 256)
--electric-deep
Pressed and hover state for actions
Cyan
#26D1E6
oklch(0.79 0.13 208)
--cyan
Accent on dark, gradient endpoint, highlights
Ink
#0E141D
oklch(0.19 0.02 257)
--ink
Body text on light backgrounds
Slate
#414E60
oklch(0.42 0.035 256)
--navy-soft
Supporting text, captions, dividers
Surface
#F6F8FA
oklch(0.978 0.004 250)
--surface
Cool section background
Bone
#F8F5F0
oklch(0.972 0.008 85)
--bone
Warm alternate section background
Hairline
#DEE2E5
oklch(0.91 0.006 250)
--hairline
Borders, rules, card outlines
Brand gradient
135° from Electric Blue to Cyan. Reserved for the symbol, rare accent surfaces and data highlights. Never behind body copy.
Accessibility
- All text meets WCAG 2.2 AA contrast (4.5:1 body, 3:1 large text).
- Cyan is never used for text on white — it is a dark-surface accent only.
- Colour is never the sole carrier of meaning; pair it with text or an icon.
Typography
Two typefaces, used with restraint.
Schibsted Grotesk sets structure. Inter Tight carries everything a person actually reads.
Display & headings
Schibsted Grotesk
600 semibold, 500 medium
Care that keeps its standards.
Tight tracking (-0.02em to -0.03em). Sentence case only — never all caps for headlines.
Body, UI & labels
Inter Tight
400 regular, 500 medium, 600 semibold
Evaluation, treatment, testing and ongoing care in one connected experience.
Body copy 17–18px, line height 1.6. Eyebrows use 12px, 600 weight, 0.14em tracking, uppercase.
| Style | Size | Use |
|---|---|---|
| Display XL | 36–58px | Page headline |
| Display LG | 32–52px | Section headline |
| Display MD | 24–33px | Card and sub-section titles |
| Lede | 18–21px | Introductory paragraph |
| Body | 17–18px | Standard copy |
| Eyebrow | 12px, uppercase | Section label |
| Fine | 13px | Disclaimers and legal |
Interface
The system behind every screen.
Consistent radii, elevation and motion make the product feel like one product.
Buttons
Fully rounded, semibold label, one primary action per view.
Shape & elevation
Base radius 14px; cards 24–28px; pills fully rounded. Shadows stay soft, low-opacity and downward — never coloured drop shadows outside the primary button.
Iconography & motion
Lucide outline icons, 1.5px stroke, 20–24px, in navy or electric blue. Motion is short (150–250ms), eased and purposeful; all animation respects reduced-motion preferences.
Voice & tone
How AventraMD sounds.
Clinical, not clinical-cold
Plain, precise language. We explain medicine clearly without jargon or hype.
Confident, never promotional
No miracle claims, guaranteed outcomes, urgency tactics or superlatives.
Human first
Speak to one person. Use “you” and “your care”, not “patients” in aggregate.
Compliant by default
Treatment is only available when clinically appropriate. Never imply prescriptions on demand.
Naming
Writing the name correctly.
Aventra MD, AVENTRAMD, Aventramd
AventraMD — one word, capital A and capital M, D.
Aventra
Always use the full name AventraMD on first and subsequent reference.
AventraMD's doctors prescribe…
AventraMD connects you with licensed providers who evaluate whether treatment is appropriate.
Boilerplate
AventraMD is a modern healthcare platform that brings evaluation, treatment, testing and ongoing care into one connected experience. Licensed providers make every clinical decision; technology handles the coordination around it.
Photography
Real people, calm light, honest moments.
- Photorealistic, naturally lit, editorial — never stocky, staged or overly clinical.
- Real, varied people in everyday environments; calm expressions and honest moments.
- Cool neutral grading with soft daylight; avoid heavy teal-orange or sci-fi tones.
- Devices shown in-hand or on desks with the portal UI, never floating in abstract space.
- Never depict medication use, needles in-skin, before/after transformations or outcome claims.
Trademark & permitted use
The AventraMD name, logotype and symbol are property of AventraMD. You may use these assets to reference AventraMD accurately in editorial, press and partner materials. You may not use them to imply endorsement, partnership or medical affiliation, alter them in any way, or incorporate them into another logo, product name or domain.
Brand materials are not medical advice. Marketing that uses these assets must not make treatment guarantees or outcome claims.
Brand & press requests
Need vector files, a one-colour lockup, product screenshots or a quote for a story? Contact our team and tell us where the assets will appear.
Building something with us?
Start with the assets above, and reach out if you need anything the kit does not cover.